10k Postcards was built on a simple idea: local businesses are stronger when they work together. Instead of competing for attention alone, what if neighborhood businesses could join forces to reach their community?
Traditional direct mail has always been effective—but prohibitively expensive for most small businesses. Digital ads get lost in the noise. And the big marketing companies? They're focused on enterprise clients, not the local pizza shop, dentist, or auto repair business that keeps our communities running.
That's exactly what we do. Every month, a small group of non-competing local businesses come together on one bold, oversized postcard that lands in thousands of neighborhood mailboxes. The plumber sits next to the pizzeria. The dentist shares space with the dog groomer. Each business gets category exclusivity—no direct competitors allowed.
The result? Premium direct mail marketing that's affordable for any local business. By sharing the printing and mailing costs, businesses that could never afford solo direct mail campaigns can now reach thousands of homes for just pennies per mailbox.
But it's more than just shared costs. When local businesses appear together, they send a powerful message: "We're your neighbors. We're here to serve you. Support local."
This is community marketing the way it should be—businesses lifting each other up, reaching their neighbors together, and building something real in the process.